Behind the brand

Strategic. Story-Driven. Designed With Heart.

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Hi, I’m Catia Bastiotto — founder of CRUMBS+INK and the creative force behind every brand crafted in this studio.

My path into design wasn’t traditional — and that’s exactly what makes my perspective different. With a background that spans interior design, fine art, event styling, and broadcast television, I approach branding as more than visuals. I see it as an experience — a space your audience steps into and instantly connects with.

I’ve studied interiors, technical drawing, design and event design in  South Africa, the U.S. and London, worked behind the scenes on major TV productions, and designed for over 50 brands across industries. But what truly sets me apart is how personally I take each project. I don’t just “deliver a logo” — I build immersive brand worlds that reflect your purpose, your personality, and your long-term vision.

Each brand I take on is treated with the same care I give to my own. As a mom and a maker, I know what it means to nurture something from scratch — and I bring that level of intentionality to every concept, palette, and pixel.

CRUMBS+INK is built for startups, not corporates. I work with founders, dreamers, and daring entrepreneurs ready to launch something special. I’ll meet you where you’re at, and help take you where you want to go — with branding that feels as elevated and strategic as it looks.

If you’re building a brand with heart, I’m the designer for you.

Quick Credentials:

• 15+ years in design & creative industries

• Background in interior design, event styling & visual strategy

• On-air TV graphics & branding for national shows

• Branding & packaging for 50+ startups and small businesses

• Based in South Africa, working globally